The brand officially launched Collection 1 & Collection 2 with the release of VEERT jewelry - a unisex collection of gold vermeil pieces inspired from a deep desire to combine elevated aesthetics with global influences, centered around healing, hope, and positive energy. Lang infused Collection 1 with powerful healing stones, such as green onyx and malachite. Green onyx is associated with the heart chakra, as well as malachite that clears and activates the chakras. Both stones are an important protection stone. Malachite absorbs negative energies, picking them up from the atmosphere and from the body. The green onyx is the symbol of restfulness and purity. It helps you to move forward from all kind of sorrow, grief and depression. It improves your self-confidence. This green soothing stone has the power to relief worries, tension, stress and fears. Green Onyx is related with love, affection, and friendship. The first VEERT jewelry collection will include a VEERT malachite + green onyx signature ring, green onyx heart pearl earrings, green onyx pearl necklace and a green onyx pendant. The main inspiration for VEERT Collection 2 is a flower, nature’s totem of beauty that can seduce, alter, and enliven the senses, sometimes all at once. The second VEERT jewelry collection will include a pink and green flower ring, 3 distinct earring styles, a pink and green flower freshwater pearl necklace, and macro & micro pink and green flower freshwater pearl bracelets.
Selected pieces can also be made in solid 18k gold with pricing upon request.
“I’ve always deemed a flower as being a universal language. A flower has the ability to warm someone's heart, and it never chooses between gender, age or ethnicity. Like a flower, when humans receive love and positivity, we bloom and prosper. Flowers have an innate ability to bring people together. And that's exactly what I wish to achieve with our second VEERT collection." -- Julia Lang, Founder of VEERT
VEERT has officially partnered with 1% For the Planet, committing 1% of yearly gross sales to the certified charity that helps our world. The brand is committed to working only with FSC certified vendors and using 85% post-consumer waste boxes and 100% recyclable paper for its packaging.
Featured in outlets like The LA Times, Vogue, Hypebeast’s “Business of Hype” podcast, and i-D, Lang has a history of working with legendary figures in fashion, entertainment, music, art, and sports, smartly molding brand identities, opening doors, curating images, and helping clients monetize their marketing investments. Julia Lang is launching the VEERT brand as a platform to tell her own stories, express her creative vision, and bring a distinctive, multi-sensory lifestyle to life with premium products across various categories. VEERT, a play on the French word “vert” (a translation of the color “green”), reflects Lang’s personal connection with the color and what it’s inspired for her. Green has longtime been the color that makes her feel the strongest, the most beautiful, the most vibrant -- an experience she wants to share with everyone who touches her brand.